How I Quadrupled My Employee Count in 3 Months

In 2023, my company, Greenbox Storage, had two full-time employees and earned $518,000 in revenue.

In 2024, we have 10 full-time employees and we’re targeting $1.5m revenue.

(Click the image to expand)

You’re probably wondering a couple things:

1. How can you afford to hire so many employees?

2. How did you determine which positions you needed?

Happy to answer your questions :)

How can you afford to hire so many employees?

I’m a huge advocate for hiring offshore talent. If you limit yourself to domestic employees, you’re missing out on major opportunities to hire world-class talent from other countries.

Here is Greenbox Storage’s employee breakdown by country:

The Philippines: 5 employees

Pakistan: 3 employees

Mexico: 1 employee

United States: 1 employee

The cost of living is significantly less in these countries, especially Pakistan and the Philippines.

Here is what my employees earn compared to the average wage in their country:

Accounting and Financial Analyst: $3.75 / hour (~3.5x average wage in Pakistan)

Marketing Manager: $4.25 / hour (~2x average wage in Philippines)

Software Developer: $6.41 / hour (~6x average wage in Pakistan)

Customer Support Specialist: $6.41 / hour (~3x average wage in Philippines)

Campus Supervisor: $12 / hour (~2.6x average wage in Mexico)

Here is the source for this data.

Many people see $3.75 / hour and immediately scream “exploitation!”.

These people are wrong. $3.75 / hour is an incredible wage in Pakistan.

So by hiring overseas, I can hire more employees, grow my business faster, and provide my service to more people domestically.

It’s a win-win!

How did you determine which positions you needed?

My job as CEO is to put the pieces in place for the company to be successful.

Last year was chaos.

As CEO, I was doing far too many jobs and I was holding the company back.

I decided to “fire myself” from the following roles:

• Marketing

• Sales

• Intern management

• Customer service

• Bookkeeping

I also realized that we needed to develop a lot of technology to take this company to the next level.

So I decided to hire experts in each of these fields!

If you’re interested in learning about the specific tactics I use for sourcing, interviewing, and hiring employees, check out these resources:

5 Crucial Tips for Job Interviews

How I Built a Recruiting Machine

My 4 Step System for Interviewing Job Applicants

Whenever you’re ready, there are two ways I can help you:

1. The Startup Toolkit: This comprehensive course provides you step-by-step directions for how to launch and grow your startup. Through trial and error, I’ve developed these methods to grow my startup to $518,201 annual revenue.

2. 1-on-1 Startup Consulting: Serious about launching / growing your startup? Get the personalized help you need.

Cheers,

Collin Rutherford

PS. Let’s see how hard we can make this…