📈 3 Types of Content That Actually Drive Business Results

Frustrated with posting daily but seeing zero business growth?

Been there. You’re not alone.

Not all content is created equal.

I posted for over a year before I started seeing results.

Once I cracked the code (the same code we use at FounderBrands), my personal brand started selling for me.

If you want your content to actually move the needle in your business, you need to post smarter.

Let’s break down the three types of content that consistently drive business results (and how to use them).

1. Authority Content (Position Yourself as the Expert)

If people don’t trust you as a leader in your space, they won’t buy from you. Period.

Authority content shows your audience:
✅ You know your stuff
✅ You’ve done this before
✅ You’re someone worth listening to

What it looks like:

• Clear, confident breakdowns of how you solve problems

• Lessons from client work or your own experience

• Industry insights or bold takes that show you get it

You don’t have to be the loudest, just the clearest.

Speak directly to the people you help, and watch your credibility grow.

2. Trust Content (Show Them You’re Real)

People don’t just buy what you do. They buy why and how you do it.

Trust content builds emotional connection. At FounderBrands, we specialize in taking your personal stories and transforming them into content that connects, builds trust, and drives results.

It makes your audience think, “I like this person. I feel like I know them. I’d work with them.”

What it looks like:

• Personal stories (wins, losses, behind-the-scenes moments)

• Sharing your values, lessons, or mindset shifts

• Content that shows you care more about helping than just selling

Vulnerability builds connection.

You don’t have to share your deepest secrets, but letting people see you makes your brand human.

And in 2025, humans buy from humans.

3. Conversion Content (Drive the Action)

This is where you sell. Direct. Bold. Clear.

A lot of entrepreneurs are afraid to do this, so they post nonstop value, but never actually ask for the sale.

And then wonder why they’re not getting DMs.

What it looks like:

• Clear calls to action: “Here’s how to work with me”

• Testimonials, case studies, proof

• Specific offers with specific outcomes

You should be making offers consistently.

Not just when business feels slow.

If you’re delivering value, you’ve earned the right to sell.

When you work with us at FounderBrands, we provide you with lead magnet frameworks that you can give out for free to your audience.

The Takeaway

You don’t need to post more. You need to post with intention.

• Authority content builds respect

• Trust content builds connection

• Conversion content builds your business

Mix them together, and you’ll start seeing real results: better engagement, more leads, stronger positioning.

And clients who are ready when they hit your inbox.

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Build your online identity. Become the authority figure in your industry.

2. Hire me as a consultant to take your business to the next level.

3. Offshore Hiring Guide: Learn how to hire inexpensive ($6 / hour) offshore talent in 3 weeks or less.

4. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. Talk about swimming with the fishes…