📈 You Asked For It!

Automate compliance and streamline security reviews - get $1,000 off Vanta

Whether you’re starting or scaling your business, demonstrating top-notch security practices and establishing trust is more important than ever.

Vanta automates compliance for SOC 2, ISO 27001, and more, saving you time and money — while helping you build customer trust.

Plus, you can streamline security reviews by automating questionnaires and demonstrating your security posture with a customer-facing Trust Center, all powered by Vanta AI.

Join the 7,000+ global companies that use Vanta to manage risk and prove security in real time.

Get $1,000 off Vanta

Before we start, do you need help with anything right now?

• SEO

• Hiring

• Digital marketing

• Management consulting

• Bookkeeping

• Investing

• Something else?

Respond to this email and I can refer you to someone in my network!

In last week’s release I shared the three most important characteristics of a high-performing remote business.

If you missed that release, click here to catch up.

Today I’ll share the next three.

Here we go.

Implement Technology

Here’s a list of technology that every remote business (and non-remote business) can leverage:

• Slack (team messaging)

• Vonage (texts and phone calls)

• Zoom (video conferencing)

• Google Workspace (company email / organization)

• Twilio (automated customer SMS)

Operations

• Squarespace (website builder)

• Connecteam (employee training, clocking in / out, overall employee management)

• Zapier (automations)

• Stripe (payment processing)

• Zendesk (customer support)

Marketing

• Mailchimp (email marketing)

• Meta Business Suite (Meta ads)

Recruiting

• Breezy HR (recruiting)

• Indeed (applicant sourcing)

• Handshake (applicant sourcing)

Financials

• Mercury (bank account)

• Capital One (credit card)

• ADP (domestic payroll)

• Veem (international payroll)

Leveraging technologies like the ones above can make managing your business A LOT easier.

Create a High-Converting Website

Your website is your most important digital asset. It allows people to learn about your company and place orders 24/7, not just during business hours.

Here are some important things your website should include:

• Homepage:

  • A concise and engaging introduction to your company, including a brief description of what you do and what sets you apart.

• About Us:

  • A more in-depth explanation of your company's history, mission, values, and team members. Use this section to build trust and establish your brand's identity.

• Offerings:

  • Detailed information about your offerings. Include service descriptions, pricing, and any unique selling points.

• Contact Information:

  • Clear and easily accessible contact details, including a contact form, phone number, email address, and a physical address if you have a brick-and-mortar location.

• Testimonials and Reviews:

  • Positive feedback from satisfied customers can help build credibility and trust. Include customer testimonials, reviews, or case studies.

• Online Booking System:

  • Include a section for online sales or a booking system for appointments or reservations.

• Contact Forms:

  • Besides contact information, provide contact forms for specific inquiries or requests.

• Many Call to Action (CTA) Buttons:

  • Encourage visitors to take action by incorporating clear CTAs on various pages, such as "Request a Quote," "Subscribe Now," or "Get Started."

Leverage Offshore Talent

If you’ve read any of my content, you know I’m a huge advocate of hiring offshore talent. Here are four reasons why:

Affordability

I’ve made 13+ offshore hires to date. My highest paid employees earn $6.41 / hour. At that price, I can continue to reinvest profits in my business.

$6.41 / hour might not seem like much to folks in the United States, but it’s a lot of money in many countries.

Reliability

I’ve found that the “give a shit” factor from overseas employees is much higher than it is in the US. They have a “whatever it takes” mentality.

No Payroll Taxes

Overseas employees are considered international contractors which means you have no payroll tax liability!

Excellent English

Many people are fluent in English and have a slight but familiar accent.

If want to leverage offshore talent in your business, you might be interested in the Offshore Hiring Guide.

And there you have it!

Whenever you’re ready, there are 3 ways I can help you:

1. The Startup Toolkit: This comprehensive course provides you step-by-step directions for how to launch and grow your startup. Through trial and error, I’ve developed these methods to grow my startup to $1M+ revenue.

2. Offshore Hiring Guide: Learn how to hire inexpensive ($6 / hour) offshore talent in 3 weeks or less.

3. Promote your business to 1,500+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. Anyone remember paying for ringtones?