📈 Build a Website That Actually Converts

BIG NEWS. Business Blitz now has a weekly podcast!

Each Friday, I interview a business owner from my network. We chat about:

• Wins

• Learning experiences

• Lead generation

• Recruiting / hiring

• Everything else business-related

Check out one of our first episodes with Bodhi Gallo, owner of Stryker Digital.

They say first impressions matter.

Your website is no exception.

Let’s make sure it closes the deal.

Here’s how to make your website your best salesperson:

1. Calls to Action

Have you ever landed on a website that makes you hunt for how to take the next step? Don’t be that site.

Incorporate clear and compelling Call to Action (CTA) buttons like “Request a Quote,” “Subscribe Now,” or “Get Started.”

Your CTAs are your chance to tell visitors exactly what to do next, so make them prominent and easy to click.

Pair this with a streamlined system to book appointments, make purchases, or complete sign-ups right on your website.

Don’t overcomplicate the process; every extra step risks losing a customer​​.

2. Social Proof Sells

Imagine walking down a street and choosing between two restaurants - one bustling with diners, the other eerily empty.

Which would you trust? Most of us pick the popular option, and your website visitors do the same.

Social proof is your equivalent of a full restaurant. It reassures visitors they’re in good hands.

Post customer reviews, testimonials, and case studies front and center.

Studies show that 93% of consumers say online reviews influence their purchasing decisions. If you don’t have reviews yet, start collecting them now and showcase them on your homepage or service pages. And don’t forget to share positive feedback on social media for an added credibility boost​​.

3. Don’t Skip the Essentials

Every business website needs three core pages:

• A Captivating Homepage: It should highlight what you do, who you serve, and why you’re the best choice.

• An About Us Page: People like doing business with people, not faceless entities. Share your story, mission, and team to build trust and connection.

• Product/Service Pages: This is where the magic happens. Clearly outline your offerings with detailed descriptions, pricing, and any unique selling points​.

Beyond these pages, don’t make visitors dig for your contact information. Display your email, phone number, and a contact form prominently. Better yet, add an FAQ section to answer common questions​.

4. Design with Inspiration

You don’t have to reinvent the wheel.

Find websites you love and adapt what works for your brand. Whether it’s a specific layout, color palette, or user experience, inspiration makes it easier than starting from scratch.

If you’re building the site yourself, platforms like Squarespace, Shopify, or Wix make it easy to implement these ideas without needing coding skills​.

The Takeaway

Your website is a 24/7 sales machine.

When done right, it doesn’t just look good - it converts visitors into paying customers. Make sure your website works for your audience.

Now, take a look at your current website. Does it measure up? If not, it’s time to roll up your sleeves and make it better.

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Drive leads to your business from Twitter / X. Grow your online brand in only one hour per month.

2. Hire me as a consultant to take your business to the next level.

3. Offshore Hiring Guide: Learn how to hire inexpensive ($6 / hour) offshore talent in 3 weeks or less.

4. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. I take pizza seriously.