📈 How to Keep Customers Coming Back

The world is changing - fast.

Businesses leveraging AI are gaining a massive edge over the competition.

Are you ready to lead the way? Or get left behind?

Join Evoking Genius co-founder and CEO coach John Hittler for a full-day event in Palo Alto, CA that will guide you from AI curiosity to implementation.

This is an in-person event, so seats are limited.

Date: February 20, 2025

RSVP today:

Do you have a favorite BBQ sauce?

If all other factors are the same - you choose this BBQ sauce over all the others, every time.

You’re a loyal customer.

But today, you go to the store and another brand is on sale.

You buy the sauce that’s on sale.

The next time you need it, you Google “best brands of BBQ sauce.”

You buy the brand with the best reviews.

This story isn’t actually about BBQ sauce.

It’s about your business.

People have choices. Loyalty is fragile.

How do you get customers coming back to you in 2025?

Let’s break it down.

1. Deliver a 5-Star Experience, Every Time

The fastest way to lose a customer is to deliver an average experience.

Whether it’s your product, service, or support, consistency is key.

Go the extra mile:

• Respond quickly

• Solve problems proactively

• Make them feel valued

2. Get Personal

Nobody likes feeling like just another number.

Use tools like email marketing and CRM systems to personalize interactions.

Whether it’s a birthday discount, a “we missed you” email, or product recommendations based on past purchases, customers notice when you pay attention.

Bonus tip: Call them by name in emails.

3. Build a Personal Brand

In 2025, your business is more than a logo, it’s YOU.

This is your opportunity to get an edge on the faceless corporations.

Customers are looking to connect.

Share your story, knowledge, and even some behind-the-scenes moments.

When they feel like they know & trust you, they’ll want to support you.

Trust is the foundation of loyalty.

If you want help building your personal brand, check this out.

4. Get Involved in the Community

Loyalty grows when customers feel like they’re part of something bigger.

Host events, show up at community functions, sponsor a local team.

Don’t sit in your office - get out and network with the locals!

Pro tip: If you’re not physically present in the towns where you do business, focus on building a community around your personal brand.

Build an audience and establish trust before you make the ask.

It’s much easier to gain support when they already know and value you.

5. Say Thank You

Gratitude goes a long way.

Send thank-you notes, shout out your best customers, or offer surprise discounts.

It doesn’t need to cost much, but it does need to feel genuine.

Do you think corporations are saying “thank you” ?

Hell no.

Take advantage.

The Takeaway

Building customer loyalty is about connection.

When you deliver a great experience, personalize your approach, humanize your brand, foster community, and show gratitude, you’ll create a loyal customer base that keeps coming back for more.

Loyal customers do the marketing for you.

Not only are they coming back, they’re also telling their friends.

Business Blitz Podcast

"The Pod Plug"

"The Vending Guy"

@ethan_kohan sure has made a name for himself.

Ethan and I discuss how he built a $4M vending empire, and how he helps others escape the 9-5.

Watch:

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Drive leads to your business from Twitter / X. Grow your online brand in only one hour per month.

2. Hire me as a consultant to take your business to the next level.

3. Offshore Hiring Guide: Learn how to hire inexpensive ($6 / hour) offshore talent in 3 weeks or less.

4. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. No one’s asked in awhile…