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In June 2023, I began posting daily on Twitter and LinkedIn.

(I will call it “Twitter” forever).

As of this writing, I have 9,482 Twitter followers and 2,140 LinkedIn followers.

People often ask me why I spend so much time and energy building my online brand.

Three main reasons:

1. Networking

I’ve connected with dozens of amazing people on social media, primarily business owners.

Together, we:

• Support each other

• Bounce ideas off each other

• Provide each other referrals / business

Connecting with like-minded people is the most powerful aspect of social media.

2. Distribution

I don’t have anything significant to sell right now.

But when I do, I’ll have tens of thousands of followers (who have read my content for years) that may purchase.

A great offer is irrelevant without distribution.

Check out this post about billionaire Selena Gomez and her distribution:

Bottom line: Eyeballs get paid.

3. Increase your “Luck Surface Area”

I love the concept of Luck Surface Area.

Put yourself in the position to get lucky, and luck will strike.

Example: I was just invited to an M&A event at the Harvard Club in NYC.

Though LinkedIn, I met the founder of the company that runs the event. He gave me two passes for free.

“250 leading CEOs will be attending along with scores of PE and Investment professionals.”

If I wasn’t networking and building on social media, I would never have been invited.

Put yourself in positions to get lucky, luck will strike.

So if you’re considering building your online brand, I promise it’s worth it.

My biggest tips for starting?

1. Provide value in your posts

2. Stay consistent (yes, every single day)

On another note, I have BIG NEWS 🎉

I'm now on Minnect!

I will answer ANY question you have, for only $10 GUARANTEED.

No need to send me an email / DM asking to "pick my brain".

I specialize in:

• Remote entrepreneurship

• Systems / automation

• Social media growth

• Finding customers

• Managing employees

• Pretty much anything about startups

Click here for personalized help with your business!

Whenever you’re ready, there are 3 ways I can help you:

1. The Startup Toolkit: This comprehensive course provides you step-by-step directions for how to launch and grow your startup. Through trial and error, I’ve developed these methods to grow my startup to $1M+ revenue.

2. Offshore Hiring Guide: Learn how to hire inexpensive ($6 / hour) offshore talent in 3 weeks or less.

3. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. Know thy enemy.