📈 Tired? Unmotivated? Here's What To Do

What motivates you?

A simple question, but one that takes deeper reflection to answer. For me, it’s two things:

1. The thrill of making money

2. Loving what I do

But let’s be honest—entrepreneurship isn’t always as fun as it sounds. There are high highs and low lows, a constant rollercoaster of emotions. And while passion for your work is a powerful driver, it won’t always be enough to pull you through the tough times.

So, how do you stay motivated when the excitement fades and the challenges pile up?

Here’s my approach:

1. Find your “why.”

In the hustle of everyday tasks, it’s easy to forget why you started in the first place. But your “why” is your anchor—it’s what drives you even when things get tough. Whether it’s your mission, your family, or your desire to make an impact, reconnecting with your purpose can reignite your passion and keep you going.

2. Set small goals.

Looking at the big picture can feel overwhelming. Huge goals can lead to burnout if you don’t break them down into manageable chunks. Focus on the small, achievable steps you can take every day. Every tiny milestone will get you closer to your larger vision without the stress of needing to do it all at once.

Example: 10 Google Reviews

3. Celebrate small wins.

We often overlook progress because we’re too focused on the big victories. But remember, small wins are still wins! Celebrating even the tiniest achievements keeps morale high and reminds you that progress is happening, even when it doesn’t feel like it.

Example: Receiving a referral

4. Surround yourself with the right people.

You can’t do it all alone. The people you surround yourself with have a massive impact on your energy and mindset. Seek out individuals who inspire you, challenge you, and support your journey. Whether it’s a mentor, a business partner, or a supportive friend, having the right people around can keep you motivated and accountable.

5. Take breaks when you need to.

Entrepreneurship can be a non-stop grind, but burnout is one of the most dangerous threats to motivation. If you don’t take time to recharge, you risk losing the energy and drive needed to continue. Whether it’s a short walk, a weekend getaway, or a simple mental reset, don’t feel guilty about taking breaks. Rest is essential for long-term success.

So, take a moment to reflect and don’t forget to enjoy the journey. Celebrate the small steps, trust the process, and build the habits that will help you push through the grind.

Whenever you’re ready, there are 4 ways I can help you:

1. FounderBrands: Drive leads to your business from Twitter / LinkedIn.

2. Hire me as a consultant to take your business to the next level.

3. Offshore Hiring Guide: Learn how to hire inexpensive ($6 / hour) offshore talent in 3 weeks or less.

4. Promote your business to 1,800+ subscribers by sponsoring my newsletter.

Cheers,

Collin Rutherford

PS. Pain is the beginning of genius.